Books in English

Вид:

О. Генрі

2023, Фоліо, 128 с.

«… Its whats inside of us that makes us turn out the way we do» — the phrase embedded in the mouth of one of the heroes of the story, became the leitmotif of the most famous work of O. Henry (1862—1910) «The Roads We Take». Conciseness of presentati ...

Ціна: 160 грн.

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Branded Beauty: How Marketing Changed the Way We Look

Марк Тангейт

2011, Kogan Page, 288 с.

Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlors in Brooklyn, he talks to the people whove made skin their trade. Full of fascinating detail on such great names as Revlon, Estee La ...

Ціна: 711 грн.

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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Мартін Ліндстром

2012, Kogan Page, 272 с.

You can buy this book in russian translation, book title "Вынос мозга. Как маркетологи манипулируют нашим сознанием." Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turn ...

Ціна: 508 грн.

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Risk Management

Пол Хопкін

2013, Kogan Page, 288 с.

Risk management is not just a topic for risk professionals. Managers, business owners and directors at all levels must be equipped with an understanding of risk and the tools and processes required to assess and manage it successfully. Risk Manageme ...

Ціна: 1562 грн.

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Six Figure Management Method: How to Grow Your Business with the Only 6 KPIs Youll Ever Need

Патрік Джорджес, Джозефін Хас

2013, Kogan Page, 256 с.

Measuring and improving performance is critical for managers who want to achieve successful business growth. However, standard key performance indicators (KPIs) can be overly complex and therefore ineffective in managing productivity. Six Figure Mana ...

Ціна: 1073 грн.

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Alibabas World: How a remarkable Chinese company is changing the face of global business

Портер Ерісман

2018, Pan Macmillan, 266 с.

You can buy this book in russian translation, book title "Вселенная Alibaba.com. Как китайская интернет-компания завоевала мир." In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than ...

Ціна: 492 грн.

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Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy

Джонатан Таплін

2018, Pan Macmillan, 320 с.

A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors and filmmakers in the digital age. Move Fast and Break Things tells the ...

Ціна: 378 грн.

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Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom

Портер Ерісман

2016, Pan Macmillan, 256 с.

From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, ...

Ціна: 492 грн.

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Solve For Happy: Engineer Your Path to Joy

Мо Гавдат

2019, Pan Macmillan, 368 с.

You can buy this book in russian translation, book title "Формула счастья. Составьте свой алгоритм радости." You can buy this book in ukrainian translation, book title"Формула щастя. Спроектуй свій шлях до радості." Mo Gawdat is the Vice President of ...

Ціна: 485 грн.

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The Storytellers Secret

Кармін Галло

2018, Pan Macmillan, 288 с.

How did an American immigrant without a college education go from Venice Beach T-Shirt vendor to television’s most successful producer? How did a timid pastor’s son surmount a paralyzing fear of public speaking to sell out Yankee stadium, twice? How ...

Ціна: 441 грн.

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Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two

Джим Кох

2016, Flatiron Books, 272 с.

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful comp ...

Ціна: 1176 грн.

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Talk Like TED: The 9 Public-Speaking Secrets of the Worlds Top Minds

Кармін Галло

2015, Pan Macmillan, 286 с.

You can buy this book in russian translation, book title "Презентации в стиле TED. 9 приемов лучших в мире выступлений." TED talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the wo ...

Ціна: 551 грн.

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Books in English

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