Creating the Strategy: Winning and Keeping Customers in B2B Markets - Ренни Гулд: купить книгу в kniga.biz.ua
kniga.biz.ua

Creating the Strategy: Winning and Keeping Customers in B2B Markets

Купить Creating the Strategy: Winning and Keeping Customers in B2B Markets  Ренни Гулд
1073 грн
Книга будет передана в службу доставки в течении 7 дней
В желаемые
Доставка
БЕСПЛАТНАЯ по Киеву и Украине при стоимости заказа от 1000 грн.
При заказе на меньшую сумму доставка курьером - 45 грн. Подробнее

Оплата
Наличными при получении, Безналичными, Visa/MasterCard
Автор Ренни Гулд
ISBN 978-074-9466-145
Cтраниц 248
Год 2012
Издательство Kogan Page
Обложка Мягкая
Язык Английский
Формат 60х90/16 (145х215 мм.)

О книге Creating the Strategy: Winning and Keeping Customers in B2B Markets

A practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management, Creating the Strategy is aimed at managers and leaders wanting to structure their organizations around the acquiring and retaining of customers in B2B markets. Rennie Gould introduces a significant number of new models and frameworks that have been developed from management workshops with clients such as Nokia and Mercedes Benz. 
 
Including diagrams, workshops and case studies, this book follows Gould's proven learning device, The Business Performance Value Chain, in order to: 
-stimulate awareness of various issues affecting business performance and the techniques to address them 
-create understanding of how these issues and techniques can come together 
-encourage generating insights into what this understanding means for the organization's specific situation in its own marketplace 
-inspire managers to take the appropriate action by providing a guide for them to follow 
 
Bringing together the essential elements of both strategy creation and strategy implementation, Creating the Strategy is designed to show managers and leaders how to improve organizational effectiveness and business performance.
 

Добавить свой отзыв о книге

Оставить свой отзыв:

Рекомендуем

Вчимося малювати коней ...
Уолтер Фостер
Прочитане: Читай. Записуй. Запам’ят ...
София Филипчук, Евгений Стасиневич
На пике. Как поддерживать максималь ...
Брэд Штульберг, Стив Магнесс

Книги автора/издательства

Brand Together: How Co-Creation Gen ...
Николас Инд
Branded Beauty: How Marketing Chang ...
Марк Тангейт
Brandwashed: Tricks Companies Use t ...
Мартин Линдстром
Embodied Leadership: The Somatic Ap ...
Пит Хэмилл
Private Label: Turning the Retail B ...
Кит Линкольн, Ларс Томассен
Risk Management ...
Пол Хопкин

Сегодня купили