Kogan Page

Книги издательства Kogan Page:

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Марк Харнетт

2010, Kogan Page, 128 с.

Before the internet if you wanted to sell something you marketed with leaflets through the door or with an expensive television campaign; now Google has changed the way we advertise. You can find out exactly if your ad is working, where and how. A Q ...

Цена: 355 грн.

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A Quick Start Guide to Mobile Marketing

Нил Ричардсон

2010, Kogan Page, 160 с.

New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million enterprises in the UK, incorporating these new approaches has become crucial to avoiding business failure and drivin ...

Цена: 355 грн.

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A Quick Start Guide to Online Selling

Креста Норрис

2010, Kogan Page, 136 с.

Anyone with access to a broadband connection can make money online. Unlike "brick and mortar" business, the online world has low entry costs. Selling products and services online can have major advantages for businesses, leading to increased profit ...

Цена: 355 грн.

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Complaint Management Excellence: Creating Customer Loyalty through Service Recovery

Сара Кук

2012, Kogan Page, 208 с.

Across the global economy, customers expectations are continually rising but many companies fail to deliver against those expectations. With the rise in social media, customers are becoming more vocal in expressing any dissatisfaction, which can both ...

Цена: 1066 грн.

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The Complete Marketer : 60 Essential Concepts for Marketing Excellence

Малкольм Макдональд, Майк Мелдрум

2013, Kogan Page, 336 с.

The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters – including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mo ...

Цена: 715 грн.

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Complete Training : From Recruitment to Retirement

Робин Хойл

2013, Kogan Page, 272 с.

The training and development needs of any workforce vary dramatically between the generations and levels even so far as the style of communication needed to be effective.At the same time training budgets are tighter than ever before and training depa ...

Цена: 941 грн.

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Diversity in Coaching : Working with Gender, Culture, Race and Age

Джонатан Пассмор

2013, Kogan Page, 312 с.

Written by an international team of 21 coaching professionals from 10 countries, Diversity in Coaching provides guidance on understanding diversity and on adapting coaching styles and techniques to meet individual needs, local demands and cultural pr ...

Цена: 1127 грн.

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Effective Media Relations: How to Get Results

Коллектив авторов

2005, Kogan Page, 160 с.

The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edi ...

Цена: 711 грн.

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Group Coaching : A Practical Guide to Optimizing Collective Talent in Any Organization

Ро Горелл

2013, Kogan Page, 232 с.

As internal coaching programs are becoming a widely used approach to retaining, engaging and developing employees, it is also becoming increasingly obvious that group and team coaching is the most beneficial form of talent development. Coaching peopl ...

Цена: 1127 грн.

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The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Companys Intellectual Property

Адам Джолли

2012, Kogan Page, 376 с.

When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. In Europe, the process of commercializing IP remains fraught with difficulties, with significant differences existing in the a ...

Цена: 1778 грн.

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Managing to Manage: The Essential Guide to People Management

Дерек Торрингтон

2013, Kogan Page, 224 с.

This book is not for HR professionals, but for scientists and engineers, for lawyers and accountants, for nurses and police officers, for technical advisers and school teachers, for social workers, for librarians and actuaries, perhaps even for autho ...

Цена: 563 грн.

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Mash-up! How to Use Your Multiple Skills to Give You an Edge, Make Money and Be Happier

Иан Сандерс, Дэвид Слоли

2012, Kogan Page, 256 с.

The days of being defined by a single job title are vanishing. The future of business is project-based, rather than role-based, and the people who will thrive in this kind of economy are labeled by Fast Company as "Generation Flux." They are adaptab ...

Цена: 563 грн.

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Kogan Page

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