Kogan Page

Книги издательства Kogan Page:

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Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands

Николас Инд

2012, Kogan Page, 256 с.

Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. Brand Together will sh ...

Цена: 888 грн.

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Customer Care Excellence: How to Create an Effective Customer Focus

Сара Кук

2011, Kogan Page, 288 с.

You can buy this book in russian translation, book title "Клиент в фокусе. Как поместить интересы клиента в центр внимания вашей организации." With more choice than ever before, customers today have high expectations of products and services. Busines ...

Цена: 888 грн.

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Embodied Leadership: The Somatic Approach to Developing Your Leadership

Пит Хэмилл

2013, Kogan Page, 280 с.

We dont need leaders who know about leadership - we need leaders who embody the capacity to lead in the midst of ambiguity and complexity. The concept of embodied leadership is derived from somatic coaching, a unique approach that brings the body for ...

Цена: 1317 грн.

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Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity

Кит Линкольн, Ларс Томассен

2009, Kogan Page, 320 с.

Private labels, also known as “store brands” or “house brands,” have long been associated with inexpensive name-brand knockoffs. In recent years, however, retailers have begun marketing higher-quality products under their private labels. The result h ...

Цена: 533 грн.

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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

Джулиан Камминс, Родди Маллин

2010, Kogan Page, 280 с.

You can buy this book in russian translation, book title "Стимулирование продаж. Распродажи, подарки, скидки, купоны и другие инструменты повышения спроса." Sales promotion is one of the most powerful weapons available to sales and marketing staff, a ...

Цена: 888 грн.

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Strategic Business Planning: A Dynamic System for Improving Performance & Competitive Advantage

Клайв Ридинг

2004, Kogan Page, 352 с.

You can buy this book in russian translation, book title "Стратегическое бизнес-планирование." A clear and robust business strategy is essential to any successful enterprise. It must be understood by employees, customers, and stakeholders, and must ...

Цена: 1066 грн.

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A Quick Start Guide to Google AdWords

Марк Харнетт

2010, Kogan Page, 128 с.

Before the internet if you wanted to sell something you marketed with leaflets through the door or with an expensive television campaign; now Google has changed the way we advertise. You can find out exactly if your ad is working, where and how. A Q ...

Цена: 355 грн.

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A Quick Start Guide to Mobile Marketing

Нил Ричардсон

2010, Kogan Page, 160 с.

New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million enterprises in the UK, incorporating these new approaches has become crucial to avoiding business failure and drivin ...

Цена: 355 грн.

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A Quick Start Guide to Online Selling

Креста Норрис

2010, Kogan Page, 136 с.

Anyone with access to a broadband connection can make money online. Unlike "brick and mortar" business, the online world has low entry costs. Selling products and services online can have major advantages for businesses, leading to increased profit ...

Цена: 355 грн.

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Complaint Management Excellence: Creating Customer Loyalty through Service Recovery

Сара Кук

2012, Kogan Page, 208 с.

Across the global economy, customers expectations are continually rising but many companies fail to deliver against those expectations. With the rise in social media, customers are becoming more vocal in expressing any dissatisfaction, which can both ...

Цена: 1066 грн.

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The Complete Marketer : 60 Essential Concepts for Marketing Excellence

Малкольм Макдональд, Майк Мелдрум

2013, Kogan Page, 336 с.

The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters – including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mo ...

Цена: 715 грн.

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Complete Training : From Recruitment to Retirement

Робин Хойл

2013, Kogan Page, 272 с.

The training and development needs of any workforce vary dramatically between the generations and levels even so far as the style of communication needed to be effective.At the same time training budgets are tighter than ever before and training depa ...

Цена: 941 грн.

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