Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands - Николас Инд: купить книгу в kniga.biz.ua
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Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands

Купить Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands  Николас Инд
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Автор Николас Инд
ISBN 978-074-946-325-0
Cтраниц 256
Год 2012
Издательство Kogan Page
Обложка Мягкая
Язык Английский
Формат 70х100/16 (170х240 мм.)

О книге Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands

Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients.

Innovation and co-creation have emerged as the key topics in the post-recession business environment. Brand Together will show you how to involve all stakeholders in the process of creativity - providing inspiration on how to revitalize brands and enable them to succeed in the new world of customer engagement and participation.

It will show you how to truly intertwine innovation with brand strategy, whilst providing guidance on how to co-create with customers from a brand perspective.

Drawing on case studies including Kraft, Barclays, Volvo, McDonalds, IBM, Google, Volvic, Jumeirah, Barcelona Football Club, Lego, Camper and Orange, Brand Together will provide valuable insights for marketing and branding professionals and for anyone who wants to grow their business and their brand.

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