Книги на английском языке (Books in English)

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The Complete Marketer : 60 Essential Concepts for Marketing Excellence

Малкольм Макдональд, Майк Мелдрум

2013, Kogan Page, 336 с.

The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters – including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mo ...

Цена: 715 грн.

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Complete Training : From Recruitment to Retirement

Робин Хойл

2013, Kogan Page, 272 с.

The training and development needs of any workforce vary dramatically between the generations and levels even so far as the style of communication needed to be effective.At the same time training budgets are tighter than ever before and training depa ...

Цена: 941 грн.

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Diversity in Coaching : Working with Gender, Culture, Race and Age

Джонатан Пассмор

2013, Kogan Page, 312 с.

Written by an international team of 21 coaching professionals from 10 countries, Diversity in Coaching provides guidance on understanding diversity and on adapting coaching styles and techniques to meet individual needs, local demands and cultural pr ...

Цена: 1127 грн.

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Effective Media Relations: How to Get Results

Коллектив авторов

2005, Kogan Page, 160 с.

The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edi ...

Цена: 711 грн.

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Group Coaching : A Practical Guide to Optimizing Collective Talent in Any Organization

Ро Горелл

2013, Kogan Page, 232 с.

As internal coaching programs are becoming a widely used approach to retaining, engaging and developing employees, it is also becoming increasingly obvious that group and team coaching is the most beneficial form of talent development. Coaching peopl ...

Цена: 1127 грн.

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The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Companys Intellectual Property

Адам Джолли

2012, Kogan Page, 376 с.

When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. In Europe, the process of commercializing IP remains fraught with difficulties, with significant differences existing in the a ...

Цена: 1778 грн.

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Managing to Manage: The Essential Guide to People Management

Дерек Торрингтон

2013, Kogan Page, 224 с.

This book is not for HR professionals, but for scientists and engineers, for lawyers and accountants, for nurses and police officers, for technical advisers and school teachers, for social workers, for librarians and actuaries, perhaps even for autho ...

Цена: 563 грн.

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Mash-up! How to Use Your Multiple Skills to Give You an Edge, Make Money and Be Happier

Иан Сандерс, Дэвид Слоли

2012, Kogan Page, 256 с.

The days of being defined by a single job title are vanishing. The future of business is project-based, rather than role-based, and the people who will thrive in this kind of economy are labeled by Fast Company as "Generation Flux." They are adaptab ...

Цена: 563 грн.

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Preparing the Perfect Job Application : Application Forms and Letters Made Easy

Ребекка Корфилд

2009, Kogan Page, 176 с.

Application forms are designed to filter out unsuitable applicants and to ensure candidates for interview can be assessed objectively. How do you make sure that you pitch yourself properly and ensure your job application is more successful than those ...

Цена: 284 грн.

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D-Day : The Story of D-Day Through Maps

Ричард Хаппер

2015, Harper Collins, 208 с.

Written by a historian of military cartography, this is a unique insight into D-Day landings 70 years later. Along with the maps, key historical events are described, giving a plotted history the D-Day landings from an expert historian. Starting wi ...

Цена: 945 грн.

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Graphis Design Annual 2009

Мартин Педерсен

2009, Harper Collins, 256 с.

Graphis Design Annual 2009 is the definitive exhibition of design, with more than 300 of the years most outstanding designs in a variety of disciplines. The selected work is categorized in sections such as corporate identity, exhibits, interactive, ...

Цена: 1287 грн.

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Graphis Logo 7

Мартин Педерсен

2008, Harper Collins, 272 с.

Featuring an outstanding collection of original logos, corporate symbols and trademarks by prestigious designers from around the world, Graphis Logo 7 provides inspiration and design solutions for design professionals and their clients. ...

Цена: 1188 грн.

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Книги на английском языке (Books in English)

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