Sur/petition: The New Business Formula to Help You Stay Ahead of the Competition - Эдвард Де Боно: купить книгу в kniga.biz.ua
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Sur/petition: The New Business Formula to Help You Stay Ahead of the Competition

Купить Sur/petition: The New Business Formula to Help You Stay Ahead of the Competition  Эдвард Де Боно
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Наличными при получении, Безналичными, Visa/MasterCard
Автор Эдвард Де Боно
ISBN 9781785041914
Cтраниц 256
Год 2019
Издательство Vermilion
Обложка Мягкая
Язык Английский
Формат 60х90/16 (145х215 мм.)

О книге Sur/petition: The New Business Formula to Help You Stay Ahead of the Competition

Don’t chase the market leader, be the market leader.

Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition.

Its simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful.

Broken down into 3 sections Sur/petition will explain:
1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business
2. The difference between traditional competition and sur/petition
3. The meaning of ‘valufacture’ and how to create value for your business

Drawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go beyond competition and create a new winning game.

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