Kogan Page

Книги видавництва Kogan Page:

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Working Abroad : The Complete Guide to Overseas Employment and Living in a New Country

Джонатан Рейвід

2010, Kogan Page, 288 с.

Whatever the reason and however long you plan to stay, moving overseas is not just about deciding what to take with you. Your entire life is about to change and the more prepared you are, the better the relocation will go. "Working Abroad" covers e ...

Ціна: 571 грн.

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Warehouse Management : A Complete Guide to Improving Efficiency and Minimizing Costs in the Modern Warehouse

Гвінн Річардс

2011, Kogan Page, 344 с.

You can buy this book in russian translation, book title "Управление современным складом." Warehouses are an integral part of the modern supply chain, involved in sourcing, producing and distributing goods. However, due to the complexities of warehou ...

Ціна: 1764 грн.

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The Retail Champion: 10 Steps to Retail Success

Клер Рейнер

2012, Kogan Page, 224 с.

With both small and large retailers collapsing, consumer confidence is at an all time low. The Retail Champion provides a practical ten step method showing independent retailers how to map out a unique plan so that they can thrive, even in uncertain ...

Ціна: 1260 грн.

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The New Strategic Selling

Роберт Міллер, Стівен Хейман, Тед Тулея

2011, Kogan Page, 288 с.

Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman - the global lead in sales and development. Strategic Selling pr ...

Ціна: 1562 грн.

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The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Companys Intellectual Property

Адам Джоллі

2012, Kogan Page, 376 с.

When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. In Europe, the process of commercializing IP remains fraught with difficulties, with significant differences existing in the a ...

Ціна: 1778 грн.

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The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser

Стівен ван Беллегем

2012, Kogan Page, 224 с.

The increasing popularity and importance of social media in the recent years has created a growing gap between modern, internet savvy consumers and traditional advertising. Since old tried and tested marketing techniques are no longer effective, ma ...

Ціна: 711 грн.

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The Conversation Company : Boost Your Business Through Culture, People and Social Media

Стівен ван Беллегем

2012, Kogan Page, 288 с.

In an age of readily available feedback on sites like Yelp and Facebook, consumer conversations, or word-of-mouth recommendations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations ...

Ціна: 881 грн.

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The Complete Marketer : 60 Essential Concepts for Marketing Excellence

Малкольм Макдональд, Майк Мелдрум

2013, Kogan Page, 336 с.

The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters – including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mo ...

Ціна: 715 грн.

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Talk Normal : Stop the Business Speak, Jargon and Waffle

Тім Філліпс

2011, Kogan Page, 184 с.

Most large companies have entire departments devoted to communications, but company mission statements and press releases are becoming harder to understand. With the humorous and sometimes poignant style of foolishness that plagues the world of "The ...

Ціна: 461 грн.

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Strategic Business Planning: A Dynamic System for Improving Performance & Competitive Advantage

Клайв Рідінг

2004, Kogan Page, 352 с.

You can buy this book in russian translation, book title "Стратегическое бизнес-планирование." A clear and robust business strategy is essential to any successful enterprise. It must be understood by employees, customers, and stakeholders, and must ...

Ціна: 1066 грн.

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Six Figure Management Method: How to Grow Your Business with the Only 6 KPIs Youll Ever Need

Патрік Джорджес, Джозефін Хас

2013, Kogan Page, 256 с.

Measuring and improving performance is critical for managers who want to achieve successful business growth. However, standard key performance indicators (KPIs) can be overly complex and therefore ineffective in managing productivity. Six Figure Mana ...

Ціна: 1073 грн.

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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

Джуліан Каммінс, Родді Маллін

2010, Kogan Page, 280 с.

You can buy this book in russian translation, book title "Стимулирование продаж. Распродажи, подарки, скидки, купоны и другие инструменты повышения спроса." Sales promotion is one of the most powerful weapons available to sales and marketing staff, a ...

Ціна: 888 грн.

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