The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth - Ерік Рис: купити книгу в kniga.biz.ua
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The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth

Код: 2100011178
Купити The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth Ерік Рис
546 грн
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БЕЗКОШТОВНА по Києву і Україні при вартості замовлення від 1000 грн.
При замовленні на меншу суму доставка кур'єром - 45 грн. Детальніше

Оплата
Готівкою при отриманні, Безготівкова, Visa/MasterCard
Автор Ерік Рис
Видавництво Penguin
Сторінок 400
Рік 2017
ISBN 9780-2411-9726-4
Обкладинка м'яка
Мова Англійська
Формат 60x100/16 (145х240 мм.)

Про книгу The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth

You can buy this book in russian translation, book title "Метод стартапа. Предпринимательские принципы управления для долгосрочного роста компании."

In The Lean Startup, Eric Ries, entrepreneur in residence at Harvard, serial entrepreneur and founder of the lean startup meetups, showed how ideas from the startup world such as constant iteration, minimal viable products (or MVPS), and constantly testing business hypotheses with customers to determine when to perservere, and when to pivot, now turns his attention to established, mature companies and organizations.

For the past four years, Ries has been working closely with companies like GE and Toyota and Pitney Bowes to help them become more nimble, and more open to change and innovation, in order to spur growth and produce products and services that customers want. In The Startup Way, Ries shares his insights, lessons, stories, challenges and best practices from his intense collaborations with some of the worlds most innovative and successful companies, as they attempt to change their culture and processes to be faster and smarter at what they do.

At GE, Riess ideas are codified under the name FastWorks; each company adapts his basic framework and ideas in their own way, to fit their particular organization and industry, as Ries discusses in the book. For every company that recognizes it needs to embrace agility, change and do so quickly if it is to survive and thrive, The Startup Way is an absolutely critical guide and toolkit.

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