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Branded Beauty: How Marketing Changed the Way We Look

Код: 2100011042
Купити Branded Beauty: How Marketing Changed the Way We Look Марк Тангейт
711 грн
Книга буде передана в службу доставки протягом 10 днів

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БЕЗКОШТОВНА при вартості замовлення від 990 грн
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95 грн доставка кур'єром
Детальніше

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Готівкою або на термінал при отриманні, Безготівкова, Visa/MasterCard
Автор Марк Тангейт
Видавництво Kogan Page
Сторінок 288
Рік 2011
ISBN 978-074-94-618-12
Обкладинка тверда
Мова Англійська
Формат 72x104/16 (170x252 мм.)

Про книгу Branded Beauty: How Marketing Changed the Way We Look

Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlors in Brooklyn, he talks to the people whove made skin their trade. Full of fascinating detail on such great names as Revlon, Estee Lauder, LOreal and Max Factor, "Branded Beauty" looks at the history of the beauty industry and considers its future.

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade consumers that theyll have to invest if they want to look their best.

In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlors in Brooklyn, he talks to the people whove made skin their trade. He analyzes the marketing strategies used by those creating and selling beauty products. He visits the labs where researchers seek the key to eternal youth. Tungate covers a vast array of topics including: the origins of beauty, the importance of scent, designer fashion and beauty, using marketing to find a niche, celebrity marketing, masculine beauty, beauty around the world, cosmetic surgery becoming mainstream, tattoo artists, organic and sustainable beauty, the future of beauty and, ultimately, the price of beauty.

Full of fascinating detail on great names such as Revlon, Estee Lauder, LOreal and Max Factor, Branded Beauty looks at the history of the beauty industry and considers its future.

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